Whether you're preparing to launch your first product or expanding into national retail, your brand needs to do more than look good.
It needs to communicate value, build trust and support commercial growth.
I work with founders and growing FMCG businesses looking to strengthen how their products are positioned, presented and brought to market.
Supporting ambitious FMCG brands through every stage of growth.
Emerging FMCG brands
Food & beverage businesses
Consumer packaged goods
Health & wellness products
Private label development
Businesses preparing for Coles, Woolworths or independent retail
Perfect for:
Many founders know they have a great product.
The challenge is making retailers and consumers see that value.
- Preparing to pitch to retailers
- Launching a new product
- Refreshing your packaging
- Expanding your product range
- Looking to strengthen your brand before approaching distributors
- Needing better sales and marketing tools
Includes:
- Brand positioning
- Packaging direction
- Brand systems
- Product architecture
- Brand guidelines
Brand Development
Includes:
- Brand audits
- Packaging reviews
- Shelf presence reviews
- Competitor analysis
- Retail readiness recommendations
Retail Readiness
Whether you need support for a single project or an ongoing creative partner, services can be tailored to your stage of growth.
Strategic Support for FMCG Brands
Flexible creative support for growing brands.
Includes:
• Campaign creative
• Product launches
• Packaging updates
• Marketing collateral
• Website updates
• Fractional Brand Direction
Ongoing Creative Support
Includes:
- Retail pitch presentations
- Trade presenters
- Point of sale
- Product sell sheets
- Trade marketing collateral
Sales Enablement
Strategic creative support as your product range, campaigns and retail presence continue to grow.
Your Creative Partner
Ongoing Brand & Creative Support
grow
4
Create packaging, retailer presentations and supporting assets that communicate your product with confidence.
Bring your strategy to life
Packaging & Retail Sales Assets
Express
Gain clarity before investing in packaging, marketing or retailer presentations.
The Roadmap
Retail Brand Audit
discover
1
Launching and growing an FMCG brand isn't a single project. As your business evolves, the support you need evolves too. Whether you're preparing to launch your first product, pitching to major retailers or expanding an established range, Clariti Studio provides strategic and creative support at every stage of the journey.
Choose the stage that best reflects where your business is today.
Where are you in your retail journey?
3
Clarify what makes your product different, who it's for and how it should be positioned in the market.
The Commercial Foundation
Retail Positioning &
Go-to-Market Strategy
Define
2
next service
4
3
2
1
Outcome
- Brand review
- Packaging review
- Shelf positioning analysis
- Competitor insights
- Recommendations report
includes
work with me
Investment From $750 AUD
The Roadmap
Retail Brand Audit
1. Discover
next service
4
3
2
1
Outcome
- Positioning workshop
- Audience definition
- Brand messaging
- Product positioning
- Retail strategy recommendations
includes
work with me
Investment From $2,500 AUD
Your Commercial Foundation
Retail Positioning & Go-to-Market Strategy
2. Define
next service
4
3
2
1
Outcome
- Packaging direction
- Retail presentations
- Trade presenters
- POS
- Sales collateral
- Marketing assets
includes
work with me
Investment Tailored to scope
Bring Your Brand to Market
Packaging & Retail Sales Assets
3. express
next service
4
3
2
1
Outcome
- Strategic creative direction
- Campaign support
- Packaging updates
- Launch support
- Creative project management
includes
work with me
Monthly retainers from $1,500
Ongoing Strategic Support
Fractional Brand Direction
4. Grow
- Retail strategy
- Packaging development
- Trade marketing
- Go-to-market campaigns
- Point of sale
- Retail pitch presentations
- Product launches
- Portfolio management
- Brand consistency across 50+ SKUs
That experience included:
Experience that understands retail.
Experience beyond design.
Worked with brands including:
Supported distribution across:
Frequently Asked Questions
No. While I have extensive experience working with food and beverage brands, I also support businesses across the broader FMCG and consumer goods sector.
My experience includes packaging, brand positioning, retail marketing and creative direction for products sold through supermarkets, independent retailers and specialty channels. Whether you're launching a new product, refreshing an existing range or preparing for retail expansion, I can help create a brand that communicates clearly and confidently.
Yes. Having worked alongside executive leadership and national sales teams supporting brands distributed through Coles, Woolworths and Metcash, I understand what's required to present products professionally to retail buyers.
While I can't guarantee ranging decisions, I can help ensure your brand, packaging and supporting sales materials clearly communicate your product's value and are ready for retailer conversations.
Absolutely. Many clients come to Clariti Studio with products already in market that need to evolve rather than start from scratch.
Whether your packaging feels outdated, no longer reflects your positioning or needs greater consistency across a growing product range, I can help refine and strengthen your packaging while maintaining brand recognition where appropriate.
Yes. Strong products deserve strong presentations.
I can develop retailer pitch decks, trade presentations, product sell sheets, point-of-sale material and other sales assets that help communicate your brand clearly and professionally to buyers, distributors and retail partners.
The goal is to ensure every customer touchpoint reflects the quality of your product and supports your commercial objectives.
Yes. Many projects involve collaborating with founders, marketing managers, sales teams or external agencies.
I'm comfortable working as an extension of your existing team, providing strategic thinking, creative direction and design support while ensuring your brand remains consistent across every touchpoint.
Fractional Brand Direction provides flexible access to strategic and creative expertise without the cost of employing a full-time Brand Manager or Creative Director.
It's designed to help growing businesses maintain consistency while continuing to evolve their brand.
My approach begins by understanding your product, your market and your commercial goals before moving into creative execution. By combining brand strategy, retail experience and creative direction, I help businesses create brands that not only look professional but also support retailer conversations, customer confidence and long-term growth.
