Strategic clarity. Real business outcomes.
Others struggle to explain what makes them different.
Some are preparing for growth, launching something new or repositioning their business for the next stage.
These case studies show how strategic clarity, thoughtful positioning and intentional design come together to create brands that communicate with confidence.
Every project starts with a different challenge
Behind every brand is a business ready for its next chapter.
A logo or website is rarely the real starting point.
Most of the businesses I work with are navigating change. They may be evolving their services, attracting the wrong clients, preparing for growth or struggling to communicate the value they already deliver.
Each case study shares the thinking behind the work, the process we followed and the outcomes achieved, giving you a clearer picture of how strategic branding can support business growth.
Refreshing a purpose-led brand while staying true to its story.
Focus: Brand Refresh • Visual Identity • Marketing Asset • Communication & Growth Strategy
Result
A modern identity that strengthened recognition while preserving the personality customers already loved.
Soap Shakin' Sisters
From established advistory practice to a bold new identity built for future growth.
Focus: Brand Strategy • Positioning • Naming • Identity Design • Website Direction
Result
A complete rebrand that better reflected the firm's expertise, future direction and ambitions.
Nexus Point
Transforming a trade business into a trusted professional brand.
Focus: Positioning • Messaging • Website Strategy • Visual Identity
Result
A clearer customer journey and stronger communication of the value behind the service.
Profinish Pressure Cleaning
Helping an experienced facilitator create a brand that reflects the depth of her work.
Focus: Brand Strategy • Positioning • Messaging • Brand Identity • Website Direction
Result
A calm, purposeful brand that communicates expertise, builds trust and provided the founder confidence to connect with the women she supports.
Inner Harmony Project
Helping a coaching brand find clarity through strategy, messaging and thoughtful design.
Focus: Brand Strategy • Brand Positioning • Brand Identity • Brand Guidelines • Website Design
Result
A strategically positioned coaching brand that clearly communicates Cathérine's unique approach, helping expats and professionals navigate change with confidence while providing a calm, authentic and professional online presence.
Cathérine Poffé Coaching
Creating a human-first recruitment brand that challenges convention.
Focus: Brand Strategy • Brand Identity • Brand Guidelines • Website Design • Brand Messaging
Result
A strategically positioned recruitment brand that combines coaching, recruitment and talent strategy into a distinctive identity designed to help businesses and professionals think beyond the traditional hiring process.
Unboxed Talent
The industries I work with
- Professional Services
- Accounting
- HR & Recruitment
- Coaching
- Education
- Wellness
- Property
- Social Enterprise
- FMCG & Retail
I've supported businesses across a range of industries, including:
Although every business is different, the common challenge is often the same:
Helping people understand why they should choose you.
Together we'll clarify:
- who you help
- what makes you different
- how your business creates value
- how that value should be communicated
Only then do we move into design and implementation.
Every project begins with clarity.
My Approach
Because when the strategy is clear, every creative decision becomes easier.
That means taking the time to understand where your business is today, where you want it to go and how your brand can support that journey.
The outcome isn't just a new visual identity.
It's a stronger foundation for communication, marketing and future growth.
