Nexus Point
Industry
Professional Services | Business Advisory
Services Delivered
Brand Strategy • Brand Positioning • Naming • Brand Identity • Brand Guidelines • Sales Collateral • Website Creative Direction
Outcome
Transforming a specialist tax advisory firm into a modern consultancy brand ready for its next stage of growth.
Formerly known as Saving Point, the business had grown well beyond its original positioning.
What began as a specialist tax advisory practice had evolved into a broader business consultancy, offering strategic advice across multiple service areas. However, the existing brand no longer reflected the depth of expertise, expanded capabilities or future direction of the business.
The team needed more than a visual refresh.
They needed a brand that would support their growth, strengthen their market position and give clients confidence in the breadth of services they now offered.
Evolving the brand to match the business.
THE CHALLENGE
Rebranding provided the opportunity to reposition the business for where it was heading, not where it had been.
This included developing a new business name, refining the brand strategy and creating an identity that would feel credible, contemporary and adaptable as the business continued to grow.
The goal wasn't simply to look different.
It was to create greater clarity around who Nexus Point is, what the business stands for and the value it brings to its clients.
Building a brand for the next chapter.
THE OPPORTUNITY
OUR APPROACH
Discover
Together we clarified:
- Business direction
- Core values
- Target audience
- Competitive landscape
- Brand personality
- Future growth plans
This strategic foundation informed every decision that followed.
Define
This included:
- Brand positioning
- Naming strategy
- Visual stylescapes
- Creative direction
- Messaging themes
- Brand architecture
Multiple visual concepts were explored before refining the final identity into a brand that felt confident, approachable and future focused.
Express
Deliverables included:
- Complete visual identity
- Brand Guidelines
- Icon suite
- Business stationery
- PowerPoint templates
- Marketing collateral
- Website creative direction
- Brand rollout recommendations
Every element was designed to create consistency across digital and printed communications.
The new Nexus Point brand provides a clearer reflection of the business today while creating flexibility for tomorrow.
The rebrand has helped position the consultancy as a trusted strategic partner, rather than being defined by a single specialist service.
The project also equipped the internal team with practical tools and brand guidelines, making it easier to communicate consistently across presentations, proposals, marketing and digital channels.
Most importantly, the new identity gives the business confidence to continue growing under a brand that reflects its expertise, ambition and future direction.
A brand built for growth.
THE impact
CLIENT FEEDBACK
Managing Partner, Nexus Point
Boaz Shiponi
Amanda struck the right balance between professionalism and creativity throughout the project. The rebrand has given us a brand identity that truly represents who we are and where we're heading, and we're excited about taking Nexus Point into the next stage with confidence.
The brand identity truly represents who we are and where we're heading.
Nexus Point Partner
David Hill
This started as a conversation about how to sharpen our positioning. It became something much bigger. A new name, a clearer direction and a brand that actually reflects how we work. We launched Nexus Point at Tax Summit 25. Seeing it land with the people who matter made it real. Amanda, the identity you created nailed it. Simple, confident, exactly right.
A new name, a clearer direction and a brand that actually reflects how we work.
Nexus Point Partner
Russell Mogilevsky
Thank you for the creative and persistent effort. It was professionally carried out, and the feedback from our network and stakeholders has been outstanding. Launching as Nexus Point has already opened up new conversations and opportunities, and we’re energised about where this next chapter will take us.
Launching as Nexus Point has already opened up new conversations and opportunities.
PROJECT GALLERY
THINKING ABOUT YOUR OWN BRAND?
If your business has evolved but your branding hasn't, you're not alone.
Many of the businesses I work with have outgrown the way they communicate their value.
Whether you're repositioning your business, preparing for growth or considering a rebrand, the first step is gaining clarity around where you are today and where you want to go next.
