Soap Shakin' Sisters

Industry
Sustainable Consumer Products

Services Delivered
Brand Strategy • Brand Identity Refresh • Brand Guidelines • Marketing Collateral • Canva Templates • Brand Messaging • Rollout Support

Outcome
A cohesive brand identity and messaging framework that brought greater clarity to the business, strengthened customer trust, and equipped the founders with practical tools to grow consistently across every touchpoint.

Soap Shakin' Sisters had built a loyal customer base around an innovative sustainable product and a wonderful family story. As the business evolved and expanded its product range, the brand no longer reflected the quality or personality behind it.

Their visual identity lacked consistency, messaging varied across platforms, and communicating the value of a reusable plastic soap shaker presented an ongoing challenge. They needed a brand that honoured their heritage while helping customers better understand their purpose and environmental impact.

Bringing consistency to a brand with heart.

THE CHALLENGE

Rather than simply redesigning the logo, this was an opportunity to create greater clarity around who Soap Shakin' Sisters are, what they stand for, and why their products matter.

By aligning their story, messaging and visual identity, we could build a brand that felt authentic, memorable and capable of supporting future growth while remaining true to their values.

Turning a great story into a stronger brand.

THE OPPORTUNITY

OUR APPROACH

Discover

We began with research and discovery to better understand the founders, their mission, their customers and the challenges they faced in communicating the value of their products.

Together we explored:
  • Brand story and business vision
  • Customer perceptions and pain points
  • Competitor landscape
  • Sustainability positioning
  • Opportunities for future growth

This provided the strategic foundation for every design and communication decision that followed.

Define

With a clear understanding of the business, we developed the strategic direction for the refreshed brand.

This included:
  • Brand personality
  • Creative direction
  • Moodboards and visual exploration
  • Colour palette
  • Typography
  • Brand voice and messaging
  • Communication recommendations

The chosen direction balanced nostalgic Australian charm with a fresh, contemporary sustainability aesthetic that reflected both the founders' story and their future ambitions.

Express

Once the strategy and identity were established, we created a suite of practical brand assets to help the business communicate consistently and confidently.

Deliverables included:
  • Complete logo suite
  • Brand Guidelines
  • Marketing collateral
  • Business cards
  • Brochures and flyers
  • Presentation templates
  • Canva templates
  • Social media assets
  • Email concepts
  • Customer communication resources

Every element was designed to strengthen recognition, improve consistency and make day-to-day marketing easier for the founders.

Uncovering the story behind the brand.

Clarifying the brand's personality and direction.

Bringing the brand to life across every touchpoint.

Grow

Beyond the visual identity, we worked with the founders to create a practical roadmap for sharing their story and growing their community.

This included guidance around:

  • Brand communication
  • Customer education
  • Social content themes
  • Email marketing ideas
  • Product storytelling
  • Brand rollout recommendations

By providing reusable templates and strategic recommendations, the business now has the confidence and flexibility to continue building its brand long after the project was completed.

Equipping the business for continued growth.

Soap Shakin' Sisters now have a cohesive brand that reflects both their heritage and their vision for a more sustainable future.

With a refreshed identity, clearer messaging and practical brand tools, they can confidently share their story across markets, workshops, social media and customer communications. The business is now better equipped to introduce new products, build stronger customer connections and grow with consistency while remaining true to the values that inspired the brand from the very beginning.

A brand as genuine as the people behind it.

THE impact

CLIENT FEEDBACK

Founders, Soap Shakin' Sisters

Robyn & Vicki

Working with Amanda on the rebrand of Soap Shakin Sisters was an absolute pleasure. She truly took the time to understand our story, values and vision and translated them into a brand identity that feels authentic, modern and perfectly aligned with who we are. From the logo design to the overall aesthetic, every detail was thoughtfully considered and beautifully executed. Amanda's creativity, professionalism, and ability to communicate ideas clearly made the whole process seamless and enjoyable. We've had such positive feedback on the new look, and we couldn't be happier with the result. Thank you, Amanda, for helping bring our brand to life in such a meaningful way.

She translated our story into a brand that feels authentic.

THINKING ABOUT YOUR OWN BRAND?

If your business has evolved but your branding hasn't, you're not alone.

Many of the businesses I work with have outgrown the way they communicate their value.

Whether you're repositioning your business, preparing for growth or considering a rebrand, the first step is gaining clarity around where you are today and where you want to go next.

book a brand clarity Session

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