Unboxed Talent
Industry
Recruitment • Coaching • Talent Strategy
Services Delivered
Brand Discovery • Competitor Analysis • Brand Strategy • Brand Positioning • Brand Messaging • Visual Identity • Brand Guidelines • Website Copywriting • Website Design • Squarespace Development
Outcome
A complete brand foundation that transformed an early business idea into a confident, market-ready brand with a clear point of difference, cohesive visual identity and a digital presence designed to launch with clarity and purpose.
Helen had a clear vision for the type of business she wanted to build, but turning that vision into a distinctive brand required more than a logo.
The recruitment industry is crowded with transactional agencies, corporate messaging and businesses that focus heavily on placements rather than people. Helen wanted to challenge that model by creating a brand that felt more human, coaching-led and relationship focused.
The challenge was to clearly articulate what made Unboxed Talent different while creating a visual identity that reflected warmth, confidence and professionalism without looking like a traditional recruitment agency.
Creating a recruitment brand that felt genuinely different.
THE CHALLENGE
Rather than simply creating a visual identity, this project focused on defining the strategy behind the business.
Through discovery and market research, we identified an opportunity to position Unboxed Talent as a modern recruitment partner that combines recruitment, coaching and talent strategy under one clear philosophy.
This became the foundation for every decision that followed, from messaging and visual identity through to the website experience.
Building a brand around people, not placements.
THE OPPORTUNITY
OUR APPROACH
Discover
This included:
- Brand discovery workshops
- Competitor analysis across the recruitment industry
- Audience research
- Market positioning review
- Defining the brand's purpose and values
- Identifying opportunities for differentiation
This strategic work uncovered a clear gap in the market for a more intentional, human-centred recruitment experience.
Define
This included:
- Brand positioning
- Mission, vision and purpose
- Brand story
- Brand values
- Brand voice
- Messaging framework
- Content pillars
- Creative direction
- Website messaging hierarchy
The result was a brand centred around one simple belief:
People are more than CVs, and careers are rarely linear.
Express
Deliverables included:
- Logo suite
- Colour palette
- Typography system
- Brand Guidelines
- LinkedIn branding
- Social media concepts
- Photography direction
- Brand imagery recommendations
- Marketing templates
The final identity balances professionalism with warmth, creating a challenger brand that stands apart from traditional recruitment businesses.
Understanding the market before designing the brand.
Building the strategic foundation.
Bringing the Unboxed brand to life.
This included:
- Website strategy
- User journey planning
- Copywriting
- SEO foundations
- Responsive website design
- Website development
- Launch preparation
Every page was designed to communicate the brand's personality with clarity while making it easy for both businesses and candidates to engage.
Turning strategy into a digital experience.
Grow
Unboxed Talent launched with far more than a logo.
The business now has a clearly defined strategy, a distinctive visual identity and a messaging framework that communicates exactly what makes it different.
Every touchpoint, from LinkedIn through to the website, reflects the same human-centred philosophy, giving Helen the confidence to launch a business that feels authentic, professional and built for long-term growth.
Rather than competing on transactions alone, Unboxed Talent is positioned as a trusted partner that helps businesses build stronger teams while supporting professionals to navigate careers beyond the traditional path.
A brand built for long-term growth.
THE impact
CLIENT FEEDBACK
Founder | Unboxed Talent
Helen Bosworth
After being made redundant, pretty brutally I’d say, I spent some time reflecting on how to put my 25 years of recruitment and coaching experience to good use. Investing in my brand felt like a big step, but working with Amanda made it feel exciting rather than daunting.
What stood out immediately was the diversity of Amanda’s client portfolio. She came into our consultation with a genuinely open mind, ready to explore fresh ideas. She gave me the freedom to discover and explore rather than falling back on a formula.
The consultation felt like a real playground. We explored everything from design direction and colour palette to layout, and Amanda asked the right questions to draw out what I actually wanted, even when I wasn't sure how to articulate it.
Amanda is an incredible source of knowledge. She’s strategic, visionary and completely humble. I’m time-poor and asked more questions than I probably should have, but she was endlessly patient and helpful, never once making me feel like anything was too big an ask.
The end result has given me real clarity and direction for my brand moving forward, and I’m excited for the future of Unboxed Talent. I’d recommend Amanda’s services 100%, no hesitation.
Amanda is strategic, visionary and completely humble. She’s simply a lovely human to work with.
PROJECT GALLERY
THINKING ABOUT YOUR OWN BRAND?
If your business has evolved but your branding hasn't, you're not alone.
Many of the businesses I work with have outgrown the way they communicate their value.
Whether you're repositioning your business, preparing for growth or considering a rebrand, the first step is gaining clarity around where you are today and where you want to go next.
